The Soporset brand has just celebrated 15 years as market leader. 2007 is therefore the perfect time for a change to its brand image that will reinforce its most important values: excellent performance and reliability, delivering outstanding print quality. With this in mind, Soporset is linking its new image to the qualities that characterise top class motor sport..

The new communication concept that is now being unveiled embodies the performance and high print quality provided by the whole Soporset range, which has lead to absolute market domination in terms of unprompted recognition.